Skip to main content
  1. Sports
  2. General Sports

2014 Olympic news: #GoTeamUSA social media campaign underway

See also

With the 2014 Olympic Games in Sochi, Russia set to begin in just two weeks, the nation's official Twitter account kicked off an action packed media campaign on Jan. 23 designed to send the athletes off to competition on a high note. The day-long campaign features question and answer sessions with athletes, and encourages users to tweet well wishes and good luck messages using the tag #GoTeamUSA.

The question and answer sessions brought out the humorous sides of some Olympians. When asked to name a fellow athlete he'd like to meet in Sochi, skeleton team member John Daly quipped "if @katyperry was an Olympian I would want to meet her."

Others took fan questions at face value. When asked about their musical tastes, several athletes revealed the first tracks on their respective music players, with luge world champion Erin Hamlin citing Macklemore's "Can't Hold Us" as her pick, and bobsled driver Jamie Greubel naming "Roar" by Katy Perry.

In addition to earning the support of fans, the #GoTeamUsa campaign also grabbed the attention of several notables, including the official White House account, which wrote "To all the amazing athletes on the @USOlympic Team, good luck in Sochi! #GoTeamUSA #BringHomeTheGold," the Superbowl-bound Denver Broncos, and a host of summer Olympians including four-time gold medalist Missy Franklin.

The opening ceremonies for the 2014 Olympic Winter Games in Sochi are scheduled for Feb. 7.



  • Lance Armstrong steps back into the spotlight with a new instructional video
    Watch Video
  • The Penguins and Canadiens take early series leads in the Stanley Cup Playoffs
  • It only took 14 innings, but the Red Sox emerge victorious over Chicago 6-4
  • Chris Johnson finally finds a home, signing a 2-year deal with the Jets
  • Falcons owner Arthur Blank will bring an MLS franchise to Atlanta in 2017
  • The NBA Playoffs are set, find out which team has the best odds to win it all

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!