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2014 Olympic news: #GoTeamUSA social media campaign underway

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With the 2014 Olympic Games in Sochi, Russia set to begin in just two weeks, the nation's official Twitter account kicked off an action packed media campaign on Jan. 23 designed to send the athletes off to competition on a high note. The day-long campaign features question and answer sessions with athletes, and encourages users to tweet well wishes and good luck messages using the tag #GoTeamUSA.

The question and answer sessions brought out the humorous sides of some Olympians. When asked to name a fellow athlete he'd like to meet in Sochi, skeleton team member John Daly quipped "if @katyperry was an Olympian I would want to meet her."

Others took fan questions at face value. When asked about their musical tastes, several athletes revealed the first tracks on their respective music players, with luge world champion Erin Hamlin citing Macklemore's "Can't Hold Us" as her pick, and bobsled driver Jamie Greubel naming "Roar" by Katy Perry.

In addition to earning the support of fans, the #GoTeamUsa campaign also grabbed the attention of several notables, including the official White House account, which wrote "To all the amazing athletes on the @USOlympic Team, good luck in Sochi! #GoTeamUSA #BringHomeTheGold," the Superbowl-bound Denver Broncos, and a host of summer Olympians including four-time gold medalist Missy Franklin.

The opening ceremonies for the 2014 Olympic Winter Games in Sochi are scheduled for Feb. 7.



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