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2014 NCAA Hoops Championship: It’s a man’s world

Sabine Lisecki and Martina Hingis in a newsworthy sport, according to the NYT.
Sabine Lisecki and Martina Hingis in a newsworthy sport, according to the NYT.

The dudes dominating the media have done it again. Never mind the 2014 NCAA final four starts April 6, as of April 5 there was no mention of the tournament on AOL’s March Madness, ESPN’s College Basketball, Huffington Post Sports, USA Today’s website, the Washington Post’s website, the New York Times website or Yahoo! Sports NCAAB.

Admittedly, some of the decision makers at these media outlets may be latent homosexuals who only want to glorify men. Others may be women haters. Some might be women who just want to fit in. Why else would they ignore women’s sports, particularly the 2014 women’s NCAA basketball championship?

Sports Illustrated not only ignored the women’s final four, it had plenty of room on its website for WrestleMania predictions and a link to the swimsuit issue. How’s that for sports coverage.

All of the above sites, and thousands of others across the country, are loaded with news about the men’s final four which opens April 5. With the professional baseball season opening, professional basketball and hockey teams fighting for playoff positions and NCAA gymnastics having regionals, there is more information available than can be published.

But how is it newspapers that cover high school sports, like the Post, can provide equal space to boys and girls sports, but ignore the girls when they go to college? There must be a logical reason.

NYT Deputy Sports Editor Sam Dolnick was asked about poor coverage of the women’s tourney by Margaret Sullivan, the paper’s public editor, recently. He surmised people just aren’t as interested in the women’s game.

“(T)he N.C.A.A. tournament shouldn’t be used as a barometer for our interest in women’s sports in general. There have been times when we cover women’s tennis, and women’s World Cup soccer, and women’s figure skating, and women’s gymnastics, more closely than we cover the men. That’s simply because we found the women’s competitions there to be more compelling — and that’s the measure we always use in assigning coverage”

In other words, if women are in tight skirts or uniforms and generate ad revenue there is “general interest” and thus newsworthiness? Soccer players aren’t sexy on the field, but several have undertaken revealing advertising shots or modeling gigs.

It could be the new media is too young to remember separate by equal. It would do them well to Goggle it. They, knowingly or not, are engaged in the same practice. The difference is today issue is gender not race. We are considering a moral issue fair treatment in the media instead of a legal issue like segregation by governments that can be remedied by the courts.

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