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2014 is the year for responsive web design: are you ready?

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With consumers across the world relying on handled devices as their primary source of internet access, it has become crucial that websites be formatted properly in order to be viewable across multiple resolutions and screen sizes. Businesses that choose to ignore this actualization will miss reaching and maintaining a large customer base; as your website will not be viewable or functional to its full extent and in turn, scare potential customers away. As mobile and tablet usage continues to increase in 2014, businesses that expect to maintain a professional image and brand appearance over cross platforms that access your website through the internet every minute of the day, should invest in responsive web design.

Responsive website design is one single web design that utilizes what is known as a flexible, or fluid, grid so that it can be viewed on all screen sizes regardless of the device utilized to access your site. Depending on the device, the website will shrink or expand to fit that devices screen so that all content can be viewed easily. “If a mobile user visits a site that they cannot view properly because the company has not utilized responsive website design, it will be mere seconds before the company loses a prospective customers to one of its competitors who has a responsive web design that is viewable to the customer.” Jeff Sherman, CEO of Top Marketing Agency.

In addition to targeting customers and providing them the user experience that they require in order to view your site, responsive web design also allows for wider browser support, enhances accessibility, boosts performance, and saves the consumer time in order to find the information they need, and make a decision. Most consumers are taking their internet on the go in today’s society, and not utilizing desktop computers as their main source of computer and internet access.

“Despite the proven benefits and the necessity of responsive web design, many businesses still lack it. The primary reason is because of the un-education of the importance of a responsive design, and assumed cost that would be incurred,” says Sherman. “The more important question is how much would it cost you in customers you are not obtaining because your site is not responsive and functional?”

Businesses need to remember that their websites are built for their customers and customer education, and when those websites do not deliver information, a sale is lost. Web design regardless of how your site is being accessed, should be focused around the user experience and delivery of information. Regardless of if your website is for entertainment, product sales, or education, a solid online presence is critical for any return customers. Sherman says, “By not investing in responsive web design, businesses are ultimately not investing in their very own brand and the future success in growth of your business to a new era of internet accessibility.”

When it comes to having varieties of choices for those hungry for new web design breakthroughs, it has been a feeding frenzy. With the pop of new technology and its myriad of advances coming at us as fast as we can refresh a page, sometimes we forget to study the underside of that juicy-next-thing on the plate. That's one failure an innovative web design company like Spida Design, a premier New York web design company, will never claim.

Responsive web design is meant to move with the evolution of your site. When it comes to responsive web design processes, understanding the bruised underside of things can reduce potentially destructive unintended results.


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