CinemaCon, the National Association of Theatre Owners Convention was held at Caesars Palace in Las Vegas from March 24 – 27 culminating with the presentation of the 2014 Big Screen Achievement Awards in the Colosseum on the 27th. “Access Hollywood” host Billy Bush served as MC and this year’s recipients were as follows:
Shailene Woodley, the actress from “Divergent”, who will soon be seen in “The Fault in Our Stars”, won Female Star of Tomorrow. Her counterpart Chadwick Boseman the star of “42” received the Male Star of Tomorrow. Another talent to keep an eye on Chris Pratt was named the Breakthrough Performer of the Year.
Jack Raynor and Nicola Peltz, who will be appearing in the upcoming “Transformers: Age of Extinction” took home Male and Female Rising Star of the Year honors
Leslie Mann was awarded Comedy Star of the Year while Seth Rogen & Evan Goldberg were named Comedy Filmmakers of the Year
Actress, producer, director Drew Barrymore and iconic funnyman Adam Sandler got Female and Male Star of the Year Awards for their upcoming film “Blended, which will be released in May. The movie tells the story of a disastrous blind first date of single parents and a mix-up that takes place when they along with their children are on the same African vacation.
Comedy director Ivan Reitman, who took home this year’s Lifetime Achievement Award, and action director Christopher Nolan took part in a private Q&A session with six student filmmaker finalists being mentored by TV and film actor Michael B. Jordan as part a special project sponsored by Sprite Films. Actor/Producer/Director Kevin Costner was named this year’s Cinema Icon and Andy Serkis received the Vanguard Award. Serkis was seen reprising his role as Caesar in the film “Dawn of the Planet of the Apes”, which had new footage screened at the event. In addition, Jon Hamm who is featured in the “Million Dollar Arm” took home the Excellence in Acting Award for his diverse works in feature films.
Some other notable happenings that took place during this year’s CinemaCon before the awards presentation were the arrival of industry icon Clint Eastwood, who came to talk about the upcoming film “Jersey Boys”, which he directed. He explained how the show started nine years earlier at a small get-together of actors in LaJolla. At the time they didn’t think it would be a huge success let alone a Tony Award winner. Eastwood received a standing ovation from the approximately 5,000 attendees before showing footage of the musical.
On Thursday, Johnny Depp and Morgan Freeman also appeared at CinemaCon with clips from their new film “Transcendence” that hits theatres on April 18th. Also on Thursday, “Godzilla”, starring Elizabeth Olsen and Bryan Cranston, which is set for release on May 16th showed the famous monster’s return as he threatens to destroy America in this sci-fi action film.
During the festivities Mila Kunis and Channing Tatum provided a look at their upcoming movie “Jupiter Ascending” and the audience was also given a sneak peek of Peter Jackson’s final “Hobbit” film completing the second trilogy.
According to officials, CinemaCon, which was formerly known as ShoWest, had one of its most successful conventions to date and plans to return to Las Vegas once again in March of 2015.