Superbowl 2013 car commercials rocked this year. The whole world watches to see the amazing state of the art commercials that debut during the big game and this year's crop will not disappoint.
Volkswagen got major notice with "The Force" commercial last year. This year's offering from Germany's biggest carmaker is "Get In, Get Happy." It's a "feel good," fun spot that features the cool new Beatle, but lacks the cool quirkiness of last year's offering.
Toyota's cute spot about receiving wishes from a genie played by Kaley Cuoco advertises their newly refreshed RAV4 with family members granted wishes to see animals talk and serve as astronauts.
Cars.com aired a short spot about a couple shopping for a new ride and being confronted by an angry mama wolf.
Kia's "Space Babies" spot for their Sorento is an imaginative take on "where babies come from." It's beautifully produced, imaginative and colorful--and hits its target market of families right between the eyes.
Hyundai's "All For One" commercial relies on a tired cliche of regular folks singing loud and proud. Their ad for the Genesis R-Spec ("faster than a Porsche Panamera S 0-60") shows the Korean sedan zooming around a racetrack.
Mercedes' commercial promises "Kate Upton washes the new Mercedes CLK," but that's just a ruse to make guys put down their nachos and stare. Upton actually doesn't wash the car, but tricks some passing guys into doing so. Dumb to trick your audience like that, and overall, not in keeping with Mercedes branding as a prestige ride.
My favorite commercial on this year's big game broadcast was the Seinfeld/Leno spot for Acura's exciting, all-new NSK sports car.
Will watching Super Bowl commercials help Los Angeles car shoppers decide on a new ride? That's doubtful, but at least they're entertaining, and isn't that what L.A. is all about?