The 2013 PGA Merchandise Show officially begins on Wednesday with the annual Demo Day at Orange County National, and for may it kicks off the 2013 golf season.
This is THE show for everyone in the golf industry no only because all the major players when it comes to clubs, balls, and teaching aids are under one roof, it's because of innovation and different initaitves that are stressed each year.
From the official media release for the show:
A quick look at the 2013 PGA Merchandise Show
• ALL the top names in golf manufacturing
• More than 40,000 golf industry professionals from 75+ countries
• An abundance of new golf products introduced
• Golf's foremost leaders on the PGA Forum Stage
• An interactive PGA Show floor - NEW...FIT to WIN pavilion, Fashion Showcase, Travel pavilion, plus Indoor Demo Days, New Product Zone, Inventor's Spotlight, Specialty Exhibitor Pavilions, Short Game Area & more
• And, professional networking events to build important relationships
This year fitness is a big topic at the show and for good reason. We are all trying to get more fit, and many of us trot out a New Year's resolution to lose weight, get in better shape, or get out and play more recreational sports. Golf is making every effort to be that sport.
So this year, the show is offering a new FIT to W.I.N. pavilion sponsored by the Titleist Performance Institute. This pavilion will focus on the health benefits of golf along with the programs and products that aid in increasing fitness and performance. There will be daily and hourly presentations by industry health, fitness experts. They will help your get in shape and prevent injuries in golf and so much more.
Here is a sampling of the programs that will be offered:
Women's/Tour Fitness
By Andrea Doddato
Andrea Doddato has been involved with professional golf for the past 20 years, 12 of which has been working in golf fitness, training over 45 tour players including Yani Tseng, Na Yeon Choi, Brittany Lincicome and Brain Davis. She takes her expertise from inside the ropes to the gym promoting strength, function and balance in all aspects of the game. Should be a great session.
Super Flex band golf training system.
By Dave Herman
Dave is the founder of SuperFlex® Bands and developer of the SuperFlex for Golf fitness training system. He is considered as one of the world's leading authorities in resistance band training. As a pioneer in Golf Fitness, he has helped players to achieve multiple Men's and Women's Major Championships, PGA and LPGA tour Rookies of the Year, and youngest player to earn a PGA tour card. Past and present notables include Ernie Els, Trevor Immelman, Gary Woodland, Sandra Gal, Se Ri Pak, Suzann Pettersen and Sun Young Yoo.
How to fuel your body for golf.
By K.C. Craichy
K.C. Craichy is Founder & CEO of Living Fuel - The Leader in Superfood Nutrition, and the best-selling author of Super Health - 7 Golden Keys to Unlock Lifelong Vitality. He is a health advocate and expert on natural health and performance nutrition. His extensive study of leading-edge health research and collaborative work with top medical and nutritional practitioners and researcher's to solve his wife's health problems led him to the founding of Living Fuel, Inc.
Dr. Peter Mackay: Common overuse injuries and how to avoid them
Dr. Mackay is a graduate of the prestigious University of Toronto and an honors graduate of the Canadian Memorial Chiropractic College; he has an extensive career in sports injuries, industrial medicine, and physical rehabilitation. He has worked with hundreds of professional athletes from the PGA, LPGA, NFL, NHL, and MLB.
There is a lot to see and do at the PGA Show. Take some time and visit the FIT to W.I.N. Pavilion and see how fitness can make a big difference in golf.
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