For the first time in its history the NCLR ALMA Awards, the National Council of La Raza - American Latino Media Arts, were presented live on MSNBC Friday night. The one-hour star-studded event featured presentations honoring Latinos in Hollywood and music. Carlos Santana was honored for his extraordinary service with the Milagro Foundation. Santana was then given the honor of Outstanding Commitment to Cause and Community award, an inaugural category at the ALMA Awards.
Another recipient of the same award, earlier in the live telecast, was actress Rosario Dawson. Her long-winded acceptance speech cut into other honorees airtime, including famed film director Robert Rodriguez and Santana. Lady Gaga made an appearance on film talking about her experience working with Rodriguez. He received the Anthony Quinn Award for Industry Excellence.
Last but never least, the final award presented of the night was to Carlos. With a tablet in hand, he read part of his acceptance speech by making sure not to forget in thanking those who mattered most.