If you're looking where to shop for your last minute Christmas gifts, you may want to patronize those stores that literally care about Christmas.
Each year the American Family Association (AFA) makes its own "naughty and nice" list of major retailers.
Its criteria is simple. AFA reviewers examine all documented promotional activity to see if the word "Christmas" is used (and how often.) Then advertisers are classified accordingly.
You'd be surprised how many avoid the use of the word to avoid offending non-Christian patrons or to appear "politically correct."
Here are AFA's results for the companies here represented in Orange County.
Companies FOR "Christmas, those that use the term regularly:
Bass Pro Shops
Bed Bath & Beyond
Dick's Sporting Goods
Home Shopping Network
T J Maxx
Toys R Us
Companies that refer to "Christmas" infrequently or in a single medium:
Bath & Body Works
True Value Hardware
These companies may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
Barnes & Noble
This season Old Navy switched from "naughty" to "nice", and Petsmart went in the opposite direction. Despite tens of thousands of consumer requests Radio Shack still refused to recognize Christmas in any of its promotion. Consequently the AFA has called for a boycott.
AFA says a good way to check out a retailer is to go to its website and type in the word "Christmas" in its search bar.
If stopping censorship of the word "Christmas " is important to you as consumer, you can vote with your partonage.
Last time I heard we still called them "Christmas gifts", and we still ask "what did you get for Christmas?" Right?