The LinkedIn Group Trends for 2013 focus upon the following:
- Determine which groups are right for you;
- Understand how to use groups to improve your career/business; and
- Reevaluate your 50 groups and adjusting accordingly.
#1 Determine Which Groups are Right for You!
The latest trend with respect to LinkedIn Groups is how to effectively choose groups which are right for your specific networking/business needs. The choice is difficult because you are limited to a total of 50 groups out of over 1.5 million to choose from.
A great place to start is by; (1) searching on the Groups You May Like page http://help.linkedin.com/app/answers/detail/a_id/186 or (2) using key words in the Search field at the top of your homepage. The Groups You Make Like page attempts to match your interests and LinkedIn profile with suitable groups. This is a perfect place to begin adding groups to your profile. Now you can join a group on the group discussions page or respond to an invitation from a group member or manager which has been directly sent to your messages box.
Once you have a few groups added to your profile it is time to search for your specific needs. The Search field will allow you to customize the type of group you desire. For example, you may want to search for your industry (legal) within a certain demographic (Los Angeles). The result will be networking opportunities within your demographic industry (Los Angeles Legal Connections Group).
Please keep in mind that there may be several groups on LinkedIn for each interest, corporation/organization, industry, or affiliation. It is important to review the groups discussion page, information icon, and group profile to discover information about the group and its members.
#2 Understand How to Use Groups to Improve Your Career/Business!
There are not that many individuals who understand how to optimize LinkedIn Groups to boost career/business opportunities; however, the ones that do reap quite a reward. LinkedIn Groups provide an instantaneous way to connect to others and receive immediate feedback.
Group discussions offer free consulting within a community of peers who are willing to share and give back to their respective industries, interests, and/or affiliations. This unique advantage offers the priceless advice and consultation of your peers. For example, you can tap into the latest and greatest techniques of your industry by discussing new computer software, policies, procedures, etc., with those who have already tried it out. This type of feedback is valuable and traditionally is an added career/business expense.
#3 Reevaluate Your 50 Groups and Adjust Accordingly!
As time goes on it is important for your to reevaluate your 50 groups and delete the ones which are not serving your needs. It is important to note that the groups are for your benefit and should be examined according to your current needs and career/business desires. A suggested practice is to search prospective groups every 30-60 days. New groups form throughout the year and are worth searching for. As your needs change so should your groups.
Take the time to investigate the 2013 trends above and choose LinkedIn groups which will improve your career/business development.