The 2013 Doritos Crash the Super Bowl ads airing during Super Bowl XLVII are entertaining fans during the game, with one of the five finalists, "Road Chip" a top contender with over one million views on YouTube.
A $1 million prize is up for grabs and the folks who produced the "Road Chip" commercial may become instant millionaires today. (Video below)
A little girl is riding in a car with her very cute Chihuahua and is visibly upset that the dog keeps stealing the Doritos that her mother is handing her while stopping at a red light.
Trying to outwit the dog, the little girl rolls down her window and hangs the Doritos chip out the window as bait for the little Chihuahua.
The poor pup flies out out the window to get the chip, proving even a dog will do anything for Doritos chips.
This Super Bowl commercial definitely has an advantage over the other finalists in the annual contest.
With so many dog lovers out there, it may just be the big winner in the 2013 Doritos Crash the Super Bowl contest. Then again, there may be protestors who are upset that the dog may have been injured. Worry not, he's fine.
How much will the winner of the 2013 Doritos Crash the Super Bowl contest get? Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game. That's when they will learn who will win top billing in this year's competition.
- $1 million will be awarded for an ad that scores the No. 1 spot on the USA Today Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA Today Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the USA Today Ad Meter
Not only will the finalists get their commercial aired during Super Bowl XLVII while they sit in a luxury box, they have a one-in-five chance to win a bundle of cash and a chance to work with director Michael Bay.