The new 2013 Chrysler 300 Motown Edition is said to be inspired by the heart, soul and passion of Detroit and is being introduced by a body-swaying, finger-snapping, toe-tapping, 60-second commercial,"Who We Are," which tells it all in a nutshell about the sleek drive.
The ad features Detroit's forever poster child, Berry Gordy, the founder of Motown Records, who sits in the vehicle's back seat. The Midas touch record exec first warmly gazes upon his company's original home, Hitsville USA. He is then seen being chauffeured in the 2013 Chrysler 300 Motown Edition, passing by some of Detroit's not-to-be-missed hot spots, then eventually winding up on New York City's Broadway in front of the theater where his 2013 show, "Motown: The Musical" is scheduled to open at the Lunt Fontanne Theatre. Meanwhile, throughout the commercial, the music that plays in the background is performed by former Motown alumni, none other than the late, great duo of Marvin Gaye and Tammi Terrell and viewers get to see snippets of a young Stevie Wonder, Smokey Robinson and the Miracles, the Supremes and the Temptations flash across the screen.
“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC in a press release. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition."
In addition to its head-turning exterior,the 2013 Chrysler 300 Motown Edition comes with 100 tracks from original Motown recording artists loaded on the Uconnect 8.4’s SD card reader. Engine power comes from a 3.6-liter Pentastar V6 that kicks out 292-hp mated to a 8-speed automatic transmission.
Prices for the 2013 Chrysler 300 Motown Edition will start at $32,995 and you can expect to experience the car in the spring when it makes its debut in showrooms.
--Car Chick
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