Starbucks is hoping a little free caffeine will go a long way during these difficult times with the government shutdown. According to the Bloomberg on Oct. 8, the giant coffee company will give all customers a free brewed coffee when they buy a drink for someone else, today until Oct. 11.
Chief Executive Officer Howard Schultz announced the movement today in an email. He says, "This is a different yet authentic way Starbucks can help our fellow citizens to come together by supporting one another during a particularly challenging time," in encouraging its patrons to pay it forward.
This isn't the first time Starbucks has tried to be relevant during politically-charged times. Back in December of 2012, baristas in Washington, D.C., wrote, "Come Together" on to-go coffee cups to encourage compromise on reducing national debt. Since that didn't seem to work, though it did bring some extra awareness to the issue, this approach seems to benefit those who are most affected by this current government shutdown: The American people.
Though some restaurants are offering furlough-specific discounts, Starbucks' offer includes everyone who has gotten a sense of unease from the lack of compromise in Congress.
Will you use this opportunity to “support and connect with one another” as Starbucks’ CEO wants us to?