Companies no longer wait for the big game to unveil their overpriced and highly anticipated Super Bowl commercials. In fact, Doritos, a longtime Super Bowl advertiser, has already released five possible commercials for the 2012 Super Bowl. Fans were offered the following choices and voting is now closed. Which spots have the best chance of airing during the Super Bowl to compete for the coveted $1 million prize?
The first commercial is called “Hot Wild Girls." During the funny spot, a magical cell phone grants wishes like “send me more Doritos,” “send me a sombrero” and “send me three hot wild girls.” The third request is mistakenly translated as “send me three rottweilers.” The end result is hilarious, making this commercial a perfect contender for the 2012 Super Bowl. To preview "Hot Wild Girls" click here.
The second new Doritos commercial is called “Dog Park.” The comical spot features competitive dogs that need inspiration to run through an obstacle course. When one owner says, “I hope you brought the dog treats,” the second replies, “I brought the Doritos.” A chip is offered as a treat for performing tricks, causing owners and dogs alike take to the course like super-charged athletes. The spot is simple, yet incredibly clever – a successful signature of Super Bowl commercials. To preview the commercial, follow this link.
The third Doritos Super Bowl spot is called “Man’s Best Friend” and features a dog that is caught burying Fluffy the Cat. The guilty pooch slides a note to its owner on a bag of Doritos that reads, “You didn’t see nuthin.” As payment for his owner’s silence, the dog continues to supply more bags of Doritos. This is probably the most creative of the new Super Bowl commercials by Doritos. It borders on genius and could be a huge hit this Sunday. Be sure to watch it (to the left).
The fourth 2012 Super Bowl commercial from Doritos is called “Sling Baby.” The funny spot shows a toddler tormenting his infant brother by repeatedly asking, “Who wants a Dorito?” Grandma helps out by slinging the infant into the tree house. The baby flies through the air and grabs the bag of chips, much to the chagrin of his bratty brother. This spot manages to be deliciously entertaining in thirty short seconds. Follow this link to preview the new commercial.
The fifth and final spot is titled “Bird of Prey.” It revolves around Gary, geeky office worker that turns into a bird of prey when he craves Doritos. As a gag, two of his co-workers turn off the lights and dangle Doritos in front of a glass window. Gary hits the glass with full force, yet entertains the workers. For a preview, follow this YouTube link.
This year’s crop of five finalist ads is funnier than ever. If the Super Bowl commercial tops USA Today’s ad meter rankings, the creator will score a $1 million bonus. Doritos has gladly coughed up that $1 million prize in two of the last three years and they’ve sweetened the pot for 2012. The filmmakers who create the winning spot that airs during the 2012 Super Bowl will also get to work with The Lonely Island comedy troupe on a future Doritos video project.
The top two consumer-generated finalist ads will air during the Super Bowl and vie for the $1 million prize. Early favorites for winning are “Man’s Best Friend” and “Dog Park.”
CNBC just announced today that Sports Reporter Darren Rovell is set to host an NBC Sports Google+ Hangout discussion of Super Bowl commercials on Monday, February 6th. During the Hangout, Rovell will review the previous day’s commercials, dissect the talk around the ads, and interact with fans to find out what commercials worked best. “The day after the Super Bowl is when people head back to their office water coolers to discuss what they loved and what they didn't,” Rovell says. “Our conversation is about taking all those water cooler conversations and bringing it to a national, digital stage.”
On Friday evening, February 17th during his NBC Sports Network show, CNBC SportsBiz: Game On, Rovell will reveal the most popular Super Bowl commercial as selected by YouTube Ad Blitz voters.
In 2011, the Volkswagen Star Wars commercial starring little Darth Vader, aka Max Page, was deemed the best of the best.
With 2012 Super Bowl commercials selling for a cool $3.5 million per 30-second spot, TV and online ads are expected to generate $245 million revenue during a game that lasts approximately 3.5 hours. The bar is set higher than ever to produce quality TV ads that will last well beyond the game itself.
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