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2012 Subaru Impreza: Still appealing to Denver loyalists

2012 Subaru Impreza
2012 Subaru Impreza

The Subaru brand has always had a loyal following in Denver, and has been known among devotees as rugged small cars that offer all-weather capability. And that reputation has served Subaru well here in the Denver market. But things are changing at Subaru and the company is moving out into new territory with the all-new 2012 Subaru Impreza.

But don’t worry Denver, the all-new fourth-generation 2012 Subaru Impreza, will still maintain its solid structure with a boxer four-cylinder engine, and on-demand all-wheel-drive. The Japanese company has traditionally been very conservative in their approach, but Subaru hopes the new Impreza will reach out to a new brand of buyers with its well-styled looks. Subaru fully intends the new Impreza to continue to appeal to its traditional buyers on the basis of its sturdy, capable all-weather characteristics.

But for 2012, something new, and almost un-Subaru, has been added. It starts in the cabin, and upon entering the 2012 Impreza for the first time, there is an open stylish feel. The dashboard cover and switchgear have all been redone with very nice soft-touch materials that gives the new cabin an expensive feel. The front seats get a major improvement for 2012. The seat backs are taller, better protecting bigger drivers from whiplash injury.

Outside, the body-color electric outside mirrors have been enlarged since 2011 and provide better rearward visibility. In the rear, Subaru engineers scalloped out the backs of the front seats increasing legroom.

This 5-door test car, with the seats up gets an increase in cargo space to 22.5 up from last years 19.0 cu. ft. And with the cargo room maximized it yields a generous 52.4 cubic feet.

With the 2012 Subaru Impreza getting a fully redesigned interior, the 5-door model maintains its strengths and becomes a better value. The Impreza for 2012 has added style and comfort that will be attractive to buyers well beyond the faithful Subaru loyalists here in Denver.

Click here and we’ll take a look at the all-new engine and see how it performs.


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