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2012 Subaru Impreza: Can the Impreza attract new buyers beyond Denver faithful?

2012 Subaru Impreza
2012 Subaru Impreza

Up until now, Subaru has done an excellent job of penetrating the Denver market with its market share at the highest ever, and inching constantly upwards. So company executives have good reason to look beyond its current owner base and try to expand their customer base beyond markets like Denver.

It starts with the new 2012 Impreza, staying at the same base price as the 2011 Impreza ($20,595). The new Impreza achieves a significant jump in efficiency, value for dollar and appeal.

The 2012 Impreza has been completely redesigned underneath. It gets an all-new 148-horsepower 2.0-liter four-cylinder engine that was downsized from last year's 2.5-liter. The new engine produces similar power and performance, but fuel efficiency has been increased by a whopping 36 percent.

The 2012 Impreza 2.0i gets a stellar 25/city 33/highway estimated fuel mileage ratingwith the standard transmission and even better with the CVT. Subaru claims the Impreza is the most fuel-efficient all-wheel-drive gasoline-fueled car you can buy.

A five-speed manual transmission is standard and is mated to Subaru’s Symmetrical all-wheel-drive system that is ideal for Denver’s climate with a 50/50 front/rear power distribution.

Optional is a continuously variable automatic transmission (CVT) coupled to a different all-wheel-drive system that proportions more power to the front wheels, but vectors power rearward when traction is needed. Both systems work well in Denver.

Click here and we’ll take the 2012 Impreza out on Denver roads for a real-world test drive.


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