Kate Upton sizzles in Sydney on the cover of Sports Illustrated (SI) Swimsuit 2012, which is out today, February 14 on newsstands, tablet, mobile and SI.com. The cover shot was captured by legendary SI photographer Walter Iooss Jr., making this Iooss’ 12th Swimsuit cover.
19-year-old, Melbourne, Florida, native Upton, joins an elite group of women who’ve appeared on the coveted cover, including Kathy Ireland, Christie Brinkley, Cheryl Tigers, Heidi Klum, Elle MacPherson, Tyra Banks and Brooklyn Decker.
Swimsuit 2012 content extends far beyond the pages of the issue, with digital extensions of SI Swimsuit including a supercharged tablet edition that features more than 150 photos and 2 hours of video, available for iPad, Samsung Galaxy Tab, Barnes & Noble Nook Color, Amazon Kindle Fire, Motorola Xoom and Android smartphones. There is also an iPhone app that gives users a 360˚ view of bodypainted athletes and SI.com/Swimsuit with an interactive music section and first-ever Swimsuit style guide.
“You will see innovation on every Swimsuit platform this year,” said Terry McDonell, Editor Time Inc. Sports Group. “The magazine tablet app showcases the highest levels of photography through scrolling-panoramic sequences, we created a new music section on SI.com, and on your iPad and iPhone the 360˚ views of bodypaint will offer an entirely new perspective on Swimsuit.”
Editorial features that span the magazine, tablet, mobile, social and SI.com/Swimsuit include:
- Beauties & Beats: Music beats from every extension of Swimsuit 2012 with A-Trak and 17 other artists providing the soundtrack. Read the six-page music feature in the magazine; watch the videos on SI.com, tablet and mobile and visit the dedicated music section of SI.com with artist bios and links to purchase each track.
- BodyPaint 360˚: Get out your iPad or iPhone to see Morgan, Gulbis and Coughlin bodypainted from every angle.
- The Gulf: Upton, Meredith and Henderson provide a striking reminder of the beauty of the Gulf Coast. The Florida, Louisiana and Texas natives shine the spotlight on the region from historic Apalachicola, Fla. Lenny Kravitz, a New Orleans resident, in his own words helps to “draw attention to all that remains beautiful in the Gulf.”
- Surf’s Up: Limited edition Quiksiver Surfboards adorned with a larger-than-life pictures of SI Swimsuit models will be for sale on Gilt.com/Swim, along with SI Swimsuit inspired swimwear styles and gallery-quality prints. All proceeds will go toward keeping beaches beautiful.
- Social: Connect with each of SI’s models through the tablet edition or watch behind the scenes launch week videos and Music Festival performances on Facebook. Follow Swimsuit on Twitter (@SI_Swimsuit) and like it on Facebook www.Facebook.com/SISwimsuit.
- Swimsuit Fashion: The first digital Swimsuit style guide will appear on SI.com/Swimsuit showcasing the fashion trends from each shoot at budget, splurge and break-the-bank price points. Trends featured in Swimsuit 2012 include, colorblock, red, folky prints and bright animal prints.
- Rookie of the Year: For the first time readers can go to SI.com/Swimsuit to vote for the 2012 SPORTS ILLUSTRATED SWIMSUIT Rookie of the Year to be announced later in the spring.
The Sports Illustrated Swimsuit edition reaches more than 70 million people annually, and more men 18 to 34 than the Super Bowl. Since debuting in 1964, Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum. Along with the celebration of the 2012 SI Swimsuit Edition is a nod to a few famous covers of yesteryear, which you can check out in the slideshow!
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