Credibility is important. We buy from companies and people we trust. This is why your website needs to be able to build trust with each and every visitor. If you think your website can make your business more credible you are right. Here are things you can do today to make your company look more credible without breaking the bank.
1. Get testimonials and present them properly
We humans are strange. On the surface we want to be strong individuals, but deep down we look for how others behaved in our situations to decide how we should act. This means that we will copy the behavior of others when we are in the same situation.
This is a psychological phenomenon called social proof. We can take advantage of it by showing how we helped other people that were in the same situation as our prospects. You guessed it we are talking about testimonials.
It is not enough to just collect testimonials and publish them somewhere on your website. These are some tips you can use to maximize the impact of your testimonials.
- Ask your customers to give you a video testimonial, as it provides the biggest positive impact on conversion rates. According to conversion rate experts
- Ask to use their picture, it’s the next best thing.
- Get them to be specific about the ways your product or service helped them.
- Make you testimonials prominent on your website.
- Make sure your testimonials match the pages they are on. If you are a dentist make sure your testimonial about dentures is on your dentures page.
But how do I get testimonials?
Provide great service. Obviously. And don’t be afraid to ask. Most satisfied customers will provide a testimonial for you in a heartbeat. The best time to ask is when your customers give you a compliment or mention something specific about how you helped them.
2. Build the perception of authority
We are hardwired to follow authority. If you use your website to build perceived authority of your website sales generated by your websites will get a boost, guaranteed.
Here is some ways you can use your website to build authority:
- Create evergreen educational content like this company.
- Associate your company with well known and respected organisations like this law firm.
- Have well know experts endorse you
If you follow some of these tips you will be able to increase your sales without braking the bank.