New York City is swathed in tinsel and lights, and plastered with holiday advertisements. Shopping and Christmas go hand in hand, but this holiday season many people will also mobilize and do social service in the spirit of doing their part to make the city a better place to live.
In the beauty industry, many companies take the initiative to create products that are environmentally conscious, and connect with causes that enable and enrich women. One great example of a company that does just that is Josie Maran cosmetics.
Famously known for their Argan Oil based products, Josie Maran makes skincare that is not only healthy and full of naturally derived nutrients, but is built on the premise of supporting and empowering women. When speaking on her original inspiration for her namesake product line, Maran always mentions her first pregnancy with daughter Rumi Joon, and the desire to facilitate a means for women everywhere to reach their fullest potential.
To date, Josie Maran Cosmetics has had a tremendously positive impact in the communities where Argan Oil is produced. By choosing to purchase products from companies that practice awareness and give back, consumers are also choosing to support their beliefs and causes.
Josie generously took a moment out of her busy holiday preparations to share her favorite memories and tips for the holidays with Examiner.
EXAMINER: What is your favorite holiday memory?
JOSIE: There are so many it's hard to choose just one! My mom is a fabulous baker, so when I was a kid the house was always full of delicious smells of treats baking in the oven during the holidays. I remember those smells so vividly that I've even used them as inspiration for some of my holiday natural fragrances infused into my Whipped Argan Oil Body Butters. I try to recreate that same feeling of sweet warmth for my daughters every year.
EXAMINER: What is your pick this year for a fail proof holiday beauty gift for your favorite gals? What is your pick for the fellows?
JOSIE: This year I’m getting all the ladies in the JMC office flats from NewbarK, a luxury collection of handmade shoes and handbags with a chic, simple design aesthetic. For the men in your life I’d recommend my Argan Balm. My husband uses it every day as a pomade, and it’s great for dry skin.
EXAMINER: You have 15 minutes to get ready for a holiday soriee, what do you do?
JOSIE: If I’m getting ready in a flash, I like to rely on products that can glam up my look pretty quick. This is why I love my Argan Color Sticks—hydrating balm with 100% pure organic Argan Oil plus rosy color for both lips and cheeks. Two birds, one stone!
EXAMINER: It is actually the annual office holiday bash--what is an appropriate makeup look?
JOSIE: I really love my new Argan Matchmaker Serum Foundation for its amazing chameleon pigment technology. The foundation goes on white, but turns into your perfect shade as you blend into the skin. It’s magic! Something else that’s important for a big night out is to bring attention to the eyes. All you need is an eyelash curler and my must-have GOGO Instant Volume Argan Mascara.
EXAMINER: You have one of those tiny sparkly cocktail purses and you are going to the party of the year, what goes into it?
JOSIE: My new Argan Love Your Lips Hydrating Lipstick is perfect on the go because it’s you can apply it without a mirror. It’s also packed with moisture, which my lips need in the winter months, and it’s not tacky so my hair doesn’t get stuck in it when the wind blows. Spirited Red is my go to for a holiday party!
JOSIE: To each their own, but personally, I love my Argan Illumizer because it’s super-subtle, so you look glowy, not like a disco ball.
EXAMINER: Do you believe in Santa?
JOSIE: Yes! I believe in magic!
EXAMINER: Talk about your dearest wish for this holiday season.
JOSIE: The more time I spend on this earth the more I realize that one of the greatest joys in life is giving back. My dearest wish is that all people find a way to live their passion because ultimately if we are all living our dreams we can make this world a better place.
EXAMINER: Any final words of wisdom for how to look great and feel great all the way through this holiday season?
JOSIE: Less is more. Emphasize your best features and smile. Happiness radiates beauty and a smile will make any face glow!
In the spirit of holiday giving, Josie Maran Cosmetics is partnering with Examiner Alice An to offer a giveaway. Swing by Made (Up) in NY to enter to win a Escape to Morocco gift set, and stay tuned, a new giveaway will be posted every day leading up to December 25th.