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101 Surf Sports; Not just another surf shop (Photos)

November 11, 2011

A couple months ago when word got out that there would be another surf shop opening in Marin, many probably thought that there couldn't possibly be enough room for another surf shop. Well this is not just another surf shop.

Ever walked into a surf shop and been intimidated by the staff, felt disconnected from the culture or generally just felt like the shop provided nothing more than a place to swipe your credit card and load your roof rack? There's a large population in Marin and San Francisco for that matter that have gotten their feet wet with standup paddle boarding and surfing and search wearily for a surf shop that can provide experienced advice on the equipment they want to use without being pushed towards the gear that might look cooler on top of their car. Not to worry, the gear found at 101 Surf Sports will look excellent on top of the car but it will feel great under foot as well.

Why? Because the 3 guys who built this new surf shop are genuinely respected watermen, connected to and respected by the best in the industry. They carry only the best gear with options for the budget conscious as well. They are offering gear for surfing, SUP, Windsurfing, Kiteboarding, and Kayaking. They are also offering kiteboarding lessons, windsurfing lessons, and SUP/Kayak tours and fitness programs.

With over 300 ft of dock space, 101 Surf Sports will be offering SUP tours as well as rentals. Offerings such as Stand Up Paddle Boarding Yoga will be sure to peak the attention of the active and adventurous Marin women. Every detail has been thought of, including hot-water outdoor showers and even talk of an onsite daycare.

For something exciting and new for Marin, check out 101 surf sports at 115 Third Street in San Rafael. 101 Surf Sports opened today, 11.11.11 at 11:11. If that's a sign of things to come, luck will be on their side.

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