Disney Interactive spent over $100 million making and marketing Disney Infinity for the PS3, Xbox 360, Wii U, Wii and Nintendo 3DS with one former employee calling the title a "hail-mary" for the publisher. A company representative said Monday that toy-based game performed got off to a "strong start" during its launch month of August but there's established competition coming this holiday shopping season.
"Disney Infinity sales are off to a strong start, selling 294,000 starter pack units in the US during the last two weeks of August," the spokesperson told GamesIndustry.biz. "We're very pleased with the launch in both the U.S. and globally, and believe Disney Infinity is well-positioned for the critical holiday sales season."
The title was the third-best selling game for the month of August behind Madden NFL 25 - which sold just over one million copies - and Saints Row IV. While Disney Interactive has not yet revealed how the toy and accessories sales performed, Disney Infinity probably did have a fairly strong launch given the general slow sales period it launched in.
How Disney Infinity performs this holiday season will be telling as it must face off against the established Skylanders franchise from Activision with the new Swap. Force release due out Oct. 13. Infinity will benefit from launching its second wave of figures and power disks at the same time though.
The second wave will infuse some much needed girl power into Disney Infinity with the release of characters such as Venellope Von Schweetz from Wreck-It Ralph, Jessie from Toy Story, Rapunzel from Tangled as well as Anna and Elsa from the upcoming animated feature, Frozen. Meanwhile, Wreck-It Ralph, Buzz Lightyear, Agent P and Phineas from Phineas and Ferb plus A Nightmare Before Christmas' Jack Skellington will also launch in October with Sorcerer's Apprentice Mickey coming in January.
You can follow Scott via Facebook, Twitter, RSS feed or email alerts for all the latest game news and deals as well as the weekly Furious Fourcast podcast/videocast. All game news on Examiner can be followed at the Game On Facebook page and Twitter feed.