Real estate agents have tremendous access to content for blogging and marketing their services with topics related to home maintenance, personal financial news and advice, and the surrounding community like favorite restaurants to visit.
In cities like Los Angeles, real estate agents can write about specific neighborhoods and mention specific intersections that readers will search and notice.
Follow this format to make writing a blog efficient: Overview, Part 1, Part 2, Part 3, Concluding Statement. The overview and conclusion can each be about 50 words and the parts of the topic can run 75 words to 100 words each.
Here are 10 blog post ideas to drive traffic. There are specific topics within these to generate dozens of blog posts.
Home Exterior – Upgrades
Write about the best property upgrades to increase a home's value. It's possible to write one blog post on a specific topic like front doors and their color and material.
Windows, roofing, painting, siding all lend themselves to blog posts of 250 to 500 words.
Home Interior – Upgrades
Write about the best appliances and where to buy them in your city or town. Furniture upgrades, bathroom upgrades provide valuable advice and establish you as a credible source.
Creative ways to save for a home's down payment
Prospective homeowners will want to know how to save, repair credit, and qualify for the best loan packages.
Here are the remainder:
- Furniture for young families
- Where to buy discount appliances
- Remodeling upgrades that add value
- Reasons to build a bonus room addition
- Advice from a loan officer
- Know the professionals in the home buying process
- Favorite places for live music in your neighborhood
Fit these 10 topics into the suggested format and blogging should become efficient and a do-able task to generate real estate leads and community visibility.
Log on to the National Association of Realtors research page for authoritative data to include in your blog posts.