Since then, however, a number of great guides to corporate sustainability have been published – a few previously published works have gone overlooked. So here is a new list of recommended reading for the aspiring green business owner:
- The Ecology of Commerce: A Declaration of Sustainability by Paul Hawken (HarperBusiness)
- The Green Marketing Manifesto by John Grant (Wiley)
- The New Rules of Green Marketing: Strategies, Tools, and … by Jacquelyn A. Ottman (Greenleaf Publishing)
- The Truth About Green Business by Gil Friend (Que Publishing)
- The Green CEO by Lynn VanLeeuwen (Green Wave Publishing)
- Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet by Jay Conrad Levinson, Shel Horowitz (Wiley)
- Harvard Business Review on Green Business Strategy by Harvard Business School Press.
- The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability by James Gustave Speth (Yale University Press)
- Megacommunities: How Leaders of Government, Business and Non-Profits Can Tackle Today’s Global Challenges Together by Mark Gerencser (Palgrave MacMillan)
- Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory Lovins, Rocky Mountain Institute, Marvin Odum, John W. Rowe (Chelsea Green Publishing)
Any of these books makes a great addition to your workplace library and could prove helpful not only to management, but your employees as well.
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