This morning I was stopped in my tracks by what you see above: an unattended beverage cart filled to the top with bottles of Honest Tea. Next to it was a sign reading "The Honest Store, $1 per bottle...
Kat Gordon is the founder and creative director of Maternal Instinct, a Palo Alto agency of creative problem solvers for marketing to moms. Her 20-year advertising career spans both coasts: in New York and San Francisco where she worked at Hal Riney and Anderson Lembke. She has peddled products for every industry: credit cards, wine, cars, jewelry, hotels, software, phone service --and even picked up a Clio and a few ADDYs along the way.
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