This was supposed to be the year the game changed.The year that Super Bowl advertisers got rid of computer-animated animal jokes, frat-boy humor and the 25-seconds-of-buildup-leading-to-a-lame-3-second-one-liner...
As a copywriter and creative director in New York, Miami and Richmond, Bruce Goldman has won 414 international, national, regional, local and industry awards for advertising creativity and effectiveness. He's taught at the School of Visual Arts (New York) and the Virginia Commonwealth University School of Mass Communications (Richmond), co-authored Lean Advertising (2003, Oaklea Press), and is a SCORE national online advertising/marketing counselor. Contact him at this address.
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