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Phoenix Advertising

How Has the Social Media Era Changed Advertising?

As technology progresses, advertising methods must continue to adapt in order to best reach specific demographics. If an advertising agency...
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TNT takes advertising drama to new extremes

  • TNT
  • April 13, 2012
This video from TNT which recently went viral many times over could be considered one of the best advertising stunts ever. As of this post the...
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Product placement is going green

If you soon start seeing your favorite TV and film characters munching on some organic snacks or cleaning with environmentally-friendly cleaners,...
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If Don Draper had been black

Prior to the reforms of the 1960s, meaningful involvement in the advertising industry was largely closed off to black people. At that time, only...
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Advertising in Arizona in the Era of Martin Luther King, Jr.

What was life like in the era of Martin Luther King, Jr.? No doubt many articles will be written to help us recall his circumstances, vision, and...
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The Playboy Club faces more controversy (will it cause more people to watch)

It is very unfortunate the negative press The Playboy Club on NBC (channel 12 in Phoenix) has faced since the network has announced they were...
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Featured article: Aaron Petz & Co.

  • Aaron Petz & Co.
  • September 13, 2011
Last week I wrote one of two featured articles to highlight two of my favorite local businesses from NetworkingPhoenix.com 10th Signature Event....
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Basics of Google AdWords, campaigns & qulaity score

1 - Quality score has over 200factors involved. The main factors are keyword relevance,site quality, landing page quality, ad relevance and bid....
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Interview with Kate Farrar, a Phoenix-based graphic and web designer

Starting and operating a online business can be both rewarding and challenging. Usually the reward comes after much, much challenge. Below is a...
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Interview with Steve McCarthy Phoenix based graphic and web designer

Starting and operating a online business can be both rewarding and challenging. Usually the reward comes after much, much challenge. Below is a...
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