Scott Vandenbroucke

Esquire takes print digital with augmented reality

Follow me on Twitter! As more and more people are utilizing digital technology such as television and the internet as their main media for entertainment and information, print media like newspapers and magazines are struggling to maintain readership levels. This...

Dawn's interactive advertising campaign for wildlife

In early July, the global CPG giant, Proctor & Gamble launched a new campaign for their brand of dish soap Dawn. Created by the agency Kaplan Thaler, the campaign’s core strategy is cause related – saving wildlife with...

Ban forces robo-telemarkers to hang up.

The Good:The Federal Trade Commission has banned the automated solicitation of goods and services over the telephone. The ban is enforced for both consumers who have signed up for the do-not-call-list and those who haven&rsquo...

There's no such thing as bad publicity?

Follow me on twitter!We’ve heard the phrase “there’s no such thing as bad publicity” many times before, but is it really true? Well, the answer is not as easy as a “yes...

The power of mystery marketing.

Follow me on twitter!Leaving your audience questioning your product is not a traditional marketing technique. However, a few select movies have finely tuned their mystery marketing to inspire massive amounts of word of mouth and viral buzz. Going...

How Pepsi's new advertising campaign works.

Follow me on twitter!With ad placements everywhere from taxi’s to airplane banners, Pepsi’s new “Refresh Everything Campaign” has been hitting Chicago hard. This recent burst in advertising is mostly likely an attempt...

2016 Chicago Olympics advertising controversy

Follow me on twitter!The possible 2016 Chicago Olympics is a widely spread topic of conversation and controversy. Yes, even in the advertising industry the Olympics are a topic of controversy. The games would bring along baggage which could be...

Tips for breaking into the advertising and marketing field

Follow me on twitter!The days of walking into an advertising agency and pitching your ideas’ as testament to your ability are long gone. The advertising industry has become a highly competitive field to break into. With most...

Pepsi's advertising placement increases for summer events

The past couple of weeks in Chicago have been some of the busiest, with events like the Blues Fest, the Taste of Chicago, multiple cause walks, and of course the summer weather which brings thousands of people to the...

Classic summertime advertising mediums

Every year as Chicago’s weather turns from tundra to tropic, people emerge from their shelters and flock to baseball fields, event grounds, and beaches where they bask in the long awaited warmth of the summertime sun.With the...

Currently in Los Angeles