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Under Armour taking aim at the competition
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BALTIMORE (Map, News) - What a week for Under Armour and company shareholders.

The Baltimore-based athletic performance apparel developer reported significant income and revenue increases in the second quarter, while shareholders saw Under Armour’s stock price reach historic highs.

Second-quarter net income increased 136 percent to $5.7 million, net revenues increased 51 percent to $120.5 million, the company reported on Tuesday.

Under Armour announced second-quarter results the same day the Dow Jones industrial average tumbled 146 points over mortgage-firm troubles and oil-price surges. Wall Street was apparently impressed with Under Armour that day, however, as the company’s stock price increased 11 percent amid the turmoil.

Shares of the company traded at an all-time high of $66 on Wednesday.

“The second quarter marked significant milestones for us as we execute our plan against our key growth drivers,” Kevin A. Plank, chairman and chief executive officer of Under Armour, said in a statement.

Men’s, women’s and youth apparel revenues increased 53 percent in the second quarter. Footwear revenues, benefiting from the increased sales of football cleats, rose 29 percent to $20.1 million for the quarter.

“Under Armour is a growth company,” Plank said in a statement, “We are committed to executing on our plan to deliver value to our customers, retail partners and shareholders alike.”

Under Armour appears poised to take on some of its biggest competitors, including Nike, announcing this week it will release a cross-training shoe for jogging and court sports next summer.

The Baltimore company grew tremendously since it began developing sweat-fighting T-shirts 10 years ago. Under Armour has been a leader in the performance-apparel segment, which has grown nearly sixfold since 2001, according to Brady Lemos, a Morningstar analyst.

Under Armour might struggle to compete against Nike, Lemos said, because Nike poured almost $2 billion into advertising in fiscal 2007 — about 40 times more than Under Armour’s marketing budget.

“While the firm has plenty of room to expand into new categories like footwear, battling a host of entrenched competitors should prove challenging,” Lemos wrote in his report on Under Armour on Tuesday.

“Competition should only intensify now that Under Armour has entered the athletic footwear market.”

Shares of Under Armour ended Thursday trading at $62, down $2.13 or 3.32 percent.

acannarsa@baltimoreexaminer.com


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2:00 PM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

BA said:
They have a right to complain about population density if they've already lived there. I'm surprised that if you sell homes there you wouldn't see this! What roads do you take in there when you show a house, are they: Fort ave, Fort ave, Fort ave, and the water taxi? I live in the South Baltimore neighborhood and that traffic'll even effect me. It's like the idea of building a whole commmunity where the Balt. Sun printing factory is in S. Baltimore off Hanover St, what road infrastructure will they use for that growth? Will they build a ramp directly into I-95?

69 agree | 69 disagree
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1:05 PM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

Examiner Reader said:
What

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10:19 AM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

Dunn said:
Wait a minute... This Locust Point, there is new construction everywhere. One of the best assets in this area is Tide Point, it has done a lot for the community - the beautiful boardwalk with hammocks, kayaks, and views, with great employment. Also, this is Struever Bros., who tend to do things right. My guess is that the older residents are the angry ones. But the new residents who pay 6x the taxes are for it. Tide Point and Struever is not the problem here, but there is a lot of ugly new construction that doesn't jive. I'm not a resident here but I do sell homes in this area, this certainly won't hurt property values.

74 agree | 62 disagree
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12:17 AM MST on Tue., Jul. 17, 2007 re: "Under Armour to kick off effort aimed at women"

Examiner Reader said:
I just saw the advert on TV...The girls soccer team in this gear is HOT!!! This should be the required uniform, I'll love soccer a bit more!!!

190 agree | 182 disagree
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8:16 PM MST on Tue., Jul. 10, 2007 re: "Under Armour to kick off effort aimed at women"

prn said:
They've definitely cornered the apparel market and drastically cut into Nike's share of the market. Their ads are very effective and just by looking at the pic and seeing the very beautiful local talent they used for their shoot, I imagine it will be highly successful.

203 agree | 205 disagree
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