Retirement Living TV, a Columbia-based network targeted at people ages 55 and older, announced the signing of a long-term deal with Prudential Financial as the new lead sponsors of a show on the network.

Prudential will sponsor a show bearing its namesake, “The Prudential Advisor.” The aim of the show is to help seniors in their money management and investment skills.

Set to host the show is John Palmer, a former White House correspondent for NBC News and Washington co-anchor for the “Today” show.

Launched in September 2006, RLTV is seen in more than 26 million homes.