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SAN FRANCISCO (Map, News) - With a résumé that includes positions as a restaurant owner in New York City, manager of a high-tech computer franchise in Silicon Valley and a consultant in the nonprofit sector of San Francisco, Andy Rosenbloom has traveled an eclectic, yet calculated career path.
But it was an unexpected twist — a series of heart problems eight years ago — that led him into his profession of long-term care insurance provider at LTC Financial Partners.
“I had two different heart surgeries in 1999, and I felt very vulnerable during that time,” said Rosenbloom, who operates from his office near Jackson Square in San Francisco. “I was relatively young at the time, and it made me realize that there was no insurance available for people in my condition at my age.”
Armed with an insurance license from a previous endeavor selling student loan programs, Rosenbloom began investigating long-term care insurance — a relatively new phenomenon that developed in the late 1960s as an alternative to other private retirement options or government-aided Social Security programs.
“I found that long-term care gives you much more options if you’re under 65 years old,” Rosenbloom said. “It provides a safety net if something were to happen to you when you were unable to work, but still had a very long road ahead.”
After specializing in LTC insurance with various companies for five years, Rosenbloom came into contact with LTC Financial Partners.
LTC, founded in 2003, bills itself as the nation’s largest long-term care organization, with nearly 250 agents operating out of various cites throughout the United States. Rosenbloom knew many of the company’s founding members, and he was asked to join LTC in 2005.
“In many ways it’s set up like a franchise, which is something I’m very comfortable with,” Rosenbloom said. “Most of the offices are independent, single-person operations like mine, but we still have the means and resources of a national, well-funded company to support us.”
Through LTC, Rosenbloom has maintained the small-office atmosphere of a private broker, while continuing to explore developments in long-term care, such as his latest project — dubbed multilife insurance — a plan that offers discounts to businesses looking to provide long-term coverage for multiple people.
Long-term care insurance isn’t to be confused with disability insurance. Disability is for when someone is unable to work. It protects their income. Long-term care insurance has to do with daily activities — eating, bathing, toileting, continence, transferring out of bed and dressing.
If someone is unable to do two of these daily activities for more than three months, the person can be eligible for long-term care insurance, Rosenbloom said. The two insurances often coincide with each other but are not dependent on each other.
“Never in my life did I think I would be selling insurance,” Rosenbloom said. “But I sat down and assessed everything, and it made perfect sense. There are a lot of people who were in my position, and I can offer them some very personal advice.”



Comments from Examiner Readers
2:46 PM MST on Thu., Jul. 10, 2008 re: "Dave Labuda: Former tech pioneer focuses on his restaurant, Cetrella"
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11:27 AM MST on Mon., Jun. 30, 2008
re: "Deryk Daquigan: Engineer has worked on many underground projects"
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9:41 PM MST on Fri., Jun. 20, 2008
re: "Jeannette Bitz: Partner at Engage PR finds clients' personal stories"
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2:24 PM MST on Sun., Jun. 8, 2008
re: "Dan Angel: New president at Golden Gate University"
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6:06 PM MST on Sat., May. 31, 2008
re: "Ben Bautista: Bringing boxing back to San Francisco"
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11:45 AM MST on Fri., May. 30, 2008
re: "Clare Munn: Owner of The Communications Group helps clients think 'green'"
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2:44 PM MST on Sat., May. 17, 2008
re: "Erika Taylor: Life experience helps her manage PR firm"
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2:48 PM MST on Fri., May. 9, 2008
re: "Barbara Callan: Million-dollar home seller"
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Bhaskar Gorti said:
I can lick my eyebrows at Cetrella
3 agree | 2 disagree
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Examiner Reader said:
Congratulations to Deryk! He's a great example of what civil engineering and ASCE is all about. And thanks to the Examiner for running this story. Civil Engineers aren't flashy and nobody makes movies about us... so good press is always welcomed. What we do touches everybody every day. Way to go Deryk! Doug Taylor, PE, M.ASCE President, San Francisco Section ASCE
5 agree | 4 disagree
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Examiner Reader said:
Jeanette Bitz seeems to have more of an advertising ("look at me folks") mindset than true public relations as it seems she, not her clients, come first. In Australia we'd say her story is an ego-driven way to use a weak peg on client relationships to tell a story about herself. Boo.
5 agree | 7 disagree
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Examiner Reader said:
Dan Angel is nothing but a practiced self-promoter. I feel sorry for everyone there at Golden Gate U.
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Examiner Reader said:
Ben this is Big Shon man. If I had the time to tell you how in so many ways you have changed my life,Id be here hours. Thanks Shon
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Examiner Reader said:
It seems to me that "green" living has become as much a marketing ploy as anything else. living "green" is not new (there was an ecology movement in the 70's) and is arguably simple common sense. When I was young my parents regularly reinforced in child's terms its best not to "mess where you eat!"
5 agree | 3 disagree
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Examiner Reader said:
I've worked with Erika Taylor and Three Girls Media for 2 years now. My business has been revolutionized thanks to her innovative approach. It's good to see her getting recognition for the great work she and her company does.
5 agree | 5 disagree
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recent San Francisco Home Buyer said:
Frankly, I don't see the need for real estate agents - and the 6% commission is proportionately excessive compared to the home values in San Francisco. Most of the homes in San Francisco sell themselves and it is easy to shop for homes online. In my house hunting experience, the real estate agent merely carried the keys to various houses. I don't really need someone to point out which room is the bathroom and which room is the kitchen. And I'm not really sure what a top producer is - since the agent isn't producing anything... except more fees in a (nearly) fixed inventory market. I'm sure Barbara is good person. But, as real estate prices continue to climb in San Francisco, Real estate agents are slowly becoming a pariah to home buyers and sellers in this City.
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