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Annapolis Mercedes-Benz dealership gets redesign
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Mercedes Benz vehicles sit outside recently redesigned Mercedes Benz of Annapolis dealership.
Annapolis (Map, News) - Management at Mercedes-Benz of Annapolis wasn’t thrilled about relocating the dealership’s service shop three miles away to a site separate from its showroom.
In general, dealers like customers to cruise the sales floor looking at new models while their vehicle is being serviced. They are good sales prospects.
But limited land availability in Annapolis forced the service and sales departments under separate roofs.
That was more than a year ago.
Today business is booming. The dealership has 25 more employees to keep up with demand.
Mercedes-Benz parent DaimlerChrysler reported that Mercedes’ October sales rose 12 percent from October 2005. DaimlerChrysler reported that U.S. Mercedes-Benz sales for the first 10 months of 2006 are up 13 percent from the first 10 months of 2005.
Like most vehicle manufacturers, Mercedes-Benz has detailed design, construction and appearance requirements right down to the specific pieces of furniture that its franchised dealers must follow in order to sell Mercedes vehicles.
But the contemporary steel design of Mercedes dealerships didn’t mesh with the historic ambiance of Annapolis.
Brian Fader, the dealer principal at Mercedes-Benz of Annapolis, along with community officials, persuaded Mercedes to allow the Annapolis dealership to have more brick than steel to better fit in with building architecture in the city. It took a lot of negotiations, Fader said.
But the result is a state-of-the art service center where customers get bagels, doughnuts and coffee every morning as well as free Internet access. It has 30,000 square feet and 37 service bays.
Mercedes-Benz of Annapolis celebrated the grand opening of its remodeled sales center on Friday, which grew dramatically, thanks to the departure of the service shop.
“We really didn’t want to move the service center,” Fader said. “But we picked up a lot of space for the sales center. We have a 13-car showroom on the first floor and 25-car showroom on the second floor.”
eeldridge@baltimoreexaminer.com
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2:02 AM MST on Sun., Aug. 24, 2008 re: "Eastern Motors founder Bassam finds fortune with second-chance financing"
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Examiner Reader said:
I work for Eastern motors myself and he has friends that work for him that are fake back stabbers they shake your hand but talk behind your back at the same time. I dont know Robert in person but Iwould hope that he is not this way but his friends that work for him are above the law meaning they can get a person fired any time they want even if they are wrong in a situation but that drives away hard workers maybe Robert should not have friends in top positions it can be mis leading and really not fair right is right wrong is wrong no matter if its Roberts friends or not.
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Examiner Reader said:
add to the list won,t pay his employees.he rude, he lies . he is a cheet and I know this because i worked for him. it seems like the rags.to riches store and it sounds good. but don,t be fooled
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Examiner Reader said:
That guy Robert is a smart mofo. Everyone knows Eastern Motors and they are all over the place! Gotta love that jingle! Go Easterns!
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Examiner Reader said:
Conscientious observer - you are an idiot and deserve what happened to you.
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Examiner Reader said:
Are there flights out of MacArthur Airport on Long Island New York to Washington Dulles
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Examiner Reader said:
I understand that we should not choose a President based on his religious beliefs,but tell me---how can we support a President in defending our country when he doesn"t even believe in pledging allegiance to it!!!!?????
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Examiner Reader said:
The Dewalt system is good for notification but the alarm only sounds for 20 seconds and shuts off. The alarm is not loud at all if it were in the middle of a large job site nobody would hear it.
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Makis said:
Nice!
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Examiner Reader said:
I can't believe Fort Monmouth has a bunch of whinos have they ever heard of commuting on the Acela from New Jersey every morning my guess is no.
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Examiner Reader said:
Ed Hale is a real inspiration. He's the perfect model of the American dream. LL Detroit
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Examiner Reader said:
fort monmouth should close down! it's a waste of tax payers money. (civilian employee's have 2 hour lunch breaks, there is so much infidelity going on there, sex in parking lot, etc) The come and go as they please, and we the tax payers pay for this. Put the money where it is needed, in defense!
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