Virgin takes off while competitors lay low
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SAN FRANCISCO (Map, News) - While most of the airline industry keeps one finger on the eject button, Virgin America continues rocketing planes off the busiest tarmac in the Bay Area.

The rookie airline announced an expansion of its summer schedule with additional flights to and from San Francisco International Airport — including four daily flights to Seattle and another two dailies from Washington Dulles and John F. Kennedy international airports. The new flights will take off within the next two months, airline officials said.

The expansion comes just as rival airlines look to ground planes, consolidate operations or fold altogether — wearied by soaring fuel costs and general economic turbulence.

Industry experts say Burlingame-based Virgin America — the lone airline headquartered in California — is spending some of the $100 million it banked last month from investors and is also capitalizing on a much less congested sky.

“We’re actually insulated on a number of fronts from what is going on in the industry,” said Virgin America spokeswoman Abby Lunardini. “We’re the best financed start-up airline in U.S. history and our brand new fleet is on average 30 percent more fuel efficient than other fleets flying domestically.”

Industry experts say the airline’s rapid growth recalls the emergence of JetBlue at the onset of the decade. The airline soared during the dark days surrounding the Sept. 11, 2001, attacks — offering low-fare flights while the others were hiking prices.

“[JetBlue] started in a market where prices were high and people were very disappointed with airline service in general,” said analyst Robert Mann, president of RW Mann and Co. “This is a good time for [Virgin America] to expand.”

Currently, Virgin America offers 70 flights per day out of seven cities and plans to have 84 flights total by the end of June, Lunardini said. The company plans to fly to 30 cities within the next four years and hire 1,000 employees by the end of the year, she said.

maldax@examiner.com


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10:01 AM MST on Mon., May. 26, 2008 re: "Passengers are not happy with SFO"

Examiner Reader said:
truly poor vender selection,food services extremely limited.... one only needs to travel outside of the U.S. to make a comparison ie zurich, heathrow vender food serivice quite varied... services in sfo are sooo predictably bland off the shelf vendors and services... ray okamoto frequent flyer

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8:37 AM MST on Mon., May. 26, 2008 re: "Passengers are not happy with SFO"

Examiner Reader said:
I read this in the printed copy. It shows Philli coming in first. No wonder the managers at SFO are taking shots at the study. Not like SFO would be a jewel by the sea... but Philli?

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12:58 PM MST on Wed., Apr. 30, 2008 re: "Virgin takes off while competitors lay low"

Examiner Reader said:
I find Virgin America a bunch of fun to fly!

7 agree | 7 disagree
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11:38 AM MST on Mon., Apr. 21, 2008 re: "Lawsuit talk buzzing about airport noise"

Examiner Reader said:
Go for it! The noise over Montara and Moss Beach has become unbearable on some days. And the claim that the airport cares and calls back is BS. I have called them on really bad days and not once have they had the courtesy to return a call and discuss the issues. They deserve what is coming for them.

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5:26 PM MST on Thu., Apr. 10, 2008 re: "Bay Area reacts to rescheduling"

Examiner Reader said:
Once again the genius of the marketplace has brought us the current state of u.s. airlines. I suspect many of us flyers would be willing to pay a bit more not to be left waiting at the gate.

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7:03 PM MST on Fri., Dec. 21, 2007 re: "2 flights grounded at SFO"

Examiner Reader said:
southwest is super ghetto with the lack of seat assignments, while it's lax it is not efficient and planes look beat up and in poor shape

69 agree | 81 disagree
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1:00 PM MST on Fri., Dec. 21, 2007 re: "2 American Airlines flights grounded at SFO"

Examiner Reader said:
Southwest....is the only way to go!

89 agree | 94 disagree
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