Under Armour’s CEO slashes own salary to $26k
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BALTIMORE (Map, News) - Security guards, school bus drivers and the chief executive officer of one of Baltimore’s fastest-growing and best-known companies. This year, they’ll all bring home a $26,000 salary.

Under Armour CEO and founder Kevin Plank voluntarily cut his 2008 salary from $500,000 to $26,000 — the amount he made in 1996 when he founded the company, according to a March 21 filing with the Securities and Exchange Commission. This places him in the pay range of those more modest jobs, according to Department of Labor Statistics.

According to the company’s proxy statement filed with the SEC, Plank “believes he should be compensated for his services based primarily on [the] company’s performance.” Under Armour’s compensation committee set the maximum for that bonus this year at $1.47 million — which equals Plank’s $1 million maximum 2007 bonus plus the $474,000 pay cut.

Plank, 35, earned his $1 million bonus last year, as the company saw its net revenues soar to $606.6 million from $430.7 million. He also received a $500,000 salary and $28,656 in other compensation.

Plank’s move sends a message to the company and competitors as Under Armour prepares to launch its first cross-trainer shoe later this spring.

“Going against Nike they’re going to need those kind of bold moves. They’re going to need to show they're a scrappy firm, that they’re agile,” said Mickey Matthews, North American vice-president with executive search firm Stanton Chase International.

Even without a huge performance bonus, Plank's pay cut won’t have him eating Ramen noodles any time soon. According to the SEC filing, he directly or indirectly owns 12.5 million shares of Under Armour Stock. At Tuesday's closing price of just under $39 each, those stock holdings are worth approximately $487.5 million.

acahall@baltimoreexaminer.com


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2:00 PM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

BA said:
They have a right to complain about population density if they've already lived there. I'm surprised that if you sell homes there you wouldn't see this! What roads do you take in there when you show a house, are they: Fort ave, Fort ave, Fort ave, and the water taxi? I live in the South Baltimore neighborhood and that traffic'll even effect me. It's like the idea of building a whole commmunity where the Balt. Sun printing factory is in S. Baltimore off Hanover St, what road infrastructure will they use for that growth? Will they build a ramp directly into I-95?

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1:05 PM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

Examiner Reader said:
What

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10:19 AM MST on Fri., Feb. 29, 2008 re: "Tide Point expansion plan includes Under Armour space, residential units"

Dunn said:
Wait a minute... This Locust Point, there is new construction everywhere. One of the best assets in this area is Tide Point, it has done a lot for the community - the beautiful boardwalk with hammocks, kayaks, and views, with great employment. Also, this is Struever Bros., who tend to do things right. My guess is that the older residents are the angry ones. But the new residents who pay 6x the taxes are for it. Tide Point and Struever is not the problem here, but there is a lot of ugly new construction that doesn't jive. I'm not a resident here but I do sell homes in this area, this certainly won't hurt property values.

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12:17 AM MST on Tue., Jul. 17, 2007 re: "Under Armour to kick off effort aimed at women"

Examiner Reader said:
I just saw the advert on TV...The girls soccer team in this gear is HOT!!! This should be the required uniform, I'll love soccer a bit more!!!

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8:16 PM MST on Tue., Jul. 10, 2007 re: "Under Armour to kick off effort aimed at women"

prn said:
They've definitely cornered the apparel market and drastically cut into Nike's share of the market. Their ads are very effective and just by looking at the pic and seeing the very beautiful local talent they used for their shoot, I imagine it will be highly successful.

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