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Metro uses YouTube to tout transit to Nationals Park
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Virginia (Map, News) - "'Two thumbs w-a-a-a-a-a-y up," says Roger Peepbert.'"
That's how Metro began its faux news release about its YouTube movie showing three sugar-coated marshmallow Peeps trying to make their way to Nationals Park.
The very low-budget video — Metro staffers used in-house equipment and sprung only for a box of Peeps - illustrates the message the agency and baseball officials have been trumpeting all month: Ride Metro to the Washington Nationals' new ballpark.
Parking at the stadium is severely limited - a fact ignored by the one Peep in the video who tries driving to the game and ends up missing all nine innings.
His two Peep friends who ride the train to the game arrive on time.
Metro posted the short "Peeps in the Park" movie Thursday in the agency's first attempt to target the YouTube audience.
The video had garnered 4,332 hits as of Friday evening.
Despite being lifeless marshmallow treats, the Peeps manage to impart some useful information.
"We could get to the stadium on the N22," one Metro-riding Peep says to another after discussing the crowded station platforms. "It connects to Union Station, Eastern Market and the Navy Yard station. And it runs every 10 minutes."
They also contemplate the details of the Navy Yard station, which is the agency's primary gateway to the ballpark.
The station's Half Street entrance can accommodate 15,000 people an hour and will be exit-only before games and entrance-only after. The smaller New Jersey Avenue entrance will carry two-way traffic and lets fans out a block further from the stadium.
