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Clicking to combat overlooked diseases
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Related Topics: WASHINGTON
WASHINGTON (Map, News) - Client: Global Network for Neglected Tropical Diseases
Job: To promote awareness of the campaign to put an end to the suffering caused by 13 neglected tropical diseases by driving people to the “StopNTD” Web site
Agency: TIG Global, based in Chevy Chase
Theme: “Stop neglected tropical diseases”
The concept: Tropical diseases such as hookworm infection, elephantiasis, trachoma and 10 other parasitic and bacterial infections annually sicken, kill or disfigure 2.7 billion of the world’s poorest people — about half of the global population, according to the Global Network for Neglected Tropical Diseases.
Seven of these diseases can be combated with medicines or vaccines for the cost of about 50 cents a person a year.
To raise awareness, the organization is running an advocacy campaign centered on drawing people to an online petition and donation center at www.stopntds.org.
The plan: Web site design and marketing company TIG Global is donating its Internet expertise to the network by running a pay-per-click advertising campaign for the organization.
TIG is researching which keywords Internet browsers type into search engines when they are searching for topics related to tropical diseases, and running ads for the organization on Google and Yahoo alongside the search results. The goal is to persuade people to click through to the stopntds.org site to learn more about neglected tropical diseases.
Background: TIG Global has been named as one of the region’s fastest-growing companies and provides the hospitality industry with Web site design and online marketing services. The company recently relocated from the District of Columbia to a larger space in Chevy Chase.
Working on next: The company has donated staff time to designing the Web site for the Anne Arundel chapter of Rebuilding Together, a home-building charity, and continues to do the online marketing for the organization.
tluntz@dcexaminer.com
Comments from Examiner Readers
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Examiner Reader said:
Why is this PR piece considered news? Its free advertising and just plain lazy on the Examiner's part.
104 agree | 93 disagree
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Examiner Reader said:
Get some of the crime issue solved too
250 agree | 235 disagree
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Examiner Reader said:
China needs to do more to promote the Olympics. All this talk about toys. I am glad that someone is finally promoting travel to China. I have been there twice and loved it. Great job, guys.
357 agree | 266 disagree
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Jay Dasker said:
Very nicely done! There is not a lot of agencies that have a beautiful and fresh looking web site like yours. Kudos to your team! Jay
519 agree | 295 disagree
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Examiner Reader said:
“We want to sound the alarm that AIDS is a serious problem,” said Rebkha Atnafou, director of The After-School Institute. “We need to stress the gravity of this situation.” I pray you can get SOMEONE to SOUND THE ALARM! We hear hours of babble on the media about bird flu, one or two people with TB, etc. but hardly ever hear about HIV/AIDS. The government as usual thinks it can be solved by throwing money at it. Someone said, The more we treat it, the more we will have to treat. Money will not wipe out AIDS....treatment will not wipe out AIDS. A monumental change in behavior is the only answer.
647 agree | 433 disagree
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THE Examiner Reader said:
Very well done, my cellphone rang when I was in a meeting, and it was Chris Angel! I couldn't quite believe it! I was smiling all day! Kudos to youdos EVB, infact, I'll go one better, EVB= Everyone's Very Brilliant!
563 agree | 429 disagree
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Examiner Reader said:
This is a laugh. This event was poorly marketed. I tried and tried to find some mention as to whether this event was taking place in 2007, but with no avail. There is nothing on the World Wide Web, including on the link that is mentioned in the article. I work in the area around Woodrow Wilson Plaza and have not seen any posters, brochures,, etc. Also, I am on the email list from past years and have not received any notice at all. This article is the first I have seen mention of the event.
634 agree | 429 disagree
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Examiner Reader said:
uh, folks the "spot" is at the top...duh!
546 agree | 459 disagree
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Examiner Reader said:
Why aren't we able to view the spot? Get with it Examiner!
479 agree | 445 disagree
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Examiner Reader said:
nice stuff! great campaign.
583 agree | 447 disagree
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Examiner Reader said:
hog wash!
807 agree | 487 disagree
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