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Anheuser-Busch aims to prevent drunken driving
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Related Topics: WASHINGTON
WASHINGTON (Map, News) - Client: Virginia Attorney General Bob McDonnell
Job: To design a campaign to help prevent underage drinking and drunken driving in the state.
Agency: Anheuser-Busch
The concept: Recent surveys have found that 86 percent of Virginia 12- to 17-year-olds do not drink alcohol and that teens cite their parents as the No. 1 influence on their decision to drink. The Department of Transportation also says drunken-driving fatalities are down 56 percent statewide since 1982. Anheuser-Busch created public service announcements, designed to coincide with heavy-driving holidays such as Thanksgiving, to remind people not to drink and drive.
The plan: Three 30-second radio spots, all recorded by the attorney general, will air on 25 stations throughout the state from now through mid-December — a key holiday party time. The spots will air more than 4,000 times on a variety of stations, including those that play country, oldies, top-40, hip-hop and alternative music and news, talk and sports. One ad reminds adults to select a designated driver when drinking, and two others remind parents of the importance of talking to their children about underage and abusive drinking.
Creative team: Anheuser-Busch’s corporate responsibility group and Virginia Attorney General Bob McDonnell.
Background: Since 1982, Anheuser-Busch and 600 of its wholesalers around the country have invested more than $675 million in community-based programs and ad campaigns to discourage underage drinking and drunken driving.
Working on next: Anheuser-Busch is working with 24 state attorneys general, all of whom are recording similar public service announcements that are airing throughout the fall.
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Examiner Reader said:
Why is this PR piece considered news? Its free advertising and just plain lazy on the Examiner's part.
104 agree | 93 disagree
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Examiner Reader said:
Get some of the crime issue solved too
250 agree | 235 disagree
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Examiner Reader said:
China needs to do more to promote the Olympics. All this talk about toys. I am glad that someone is finally promoting travel to China. I have been there twice and loved it. Great job, guys.
357 agree | 266 disagree
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Jay Dasker said:
Very nicely done! There is not a lot of agencies that have a beautiful and fresh looking web site like yours. Kudos to your team! Jay
519 agree | 295 disagree
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Examiner Reader said:
“We want to sound the alarm that AIDS is a serious problem,” said Rebkha Atnafou, director of The After-School Institute. “We need to stress the gravity of this situation.” I pray you can get SOMEONE to SOUND THE ALARM! We hear hours of babble on the media about bird flu, one or two people with TB, etc. but hardly ever hear about HIV/AIDS. The government as usual thinks it can be solved by throwing money at it. Someone said, The more we treat it, the more we will have to treat. Money will not wipe out AIDS....treatment will not wipe out AIDS. A monumental change in behavior is the only answer.
647 agree | 433 disagree
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THE Examiner Reader said:
Very well done, my cellphone rang when I was in a meeting, and it was Chris Angel! I couldn't quite believe it! I was smiling all day! Kudos to youdos EVB, infact, I'll go one better, EVB= Everyone's Very Brilliant!
563 agree | 429 disagree
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Examiner Reader said:
This is a laugh. This event was poorly marketed. I tried and tried to find some mention as to whether this event was taking place in 2007, but with no avail. There is nothing on the World Wide Web, including on the link that is mentioned in the article. I work in the area around Woodrow Wilson Plaza and have not seen any posters, brochures,, etc. Also, I am on the email list from past years and have not received any notice at all. This article is the first I have seen mention of the event.
634 agree | 429 disagree
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Examiner Reader said:
uh, folks the "spot" is at the top...duh!
546 agree | 459 disagree
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Examiner Reader said:
Why aren't we able to view the spot? Get with it Examiner!
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Examiner Reader said:
nice stuff! great campaign.
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Examiner Reader said:
hog wash!
807 agree | 487 disagree
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