893 days ago - Advertising executive, author and columnist Lois Wyse, who coined the memorable catchphrase “With a name like Smucker’s, it has to be good,” died Friday after a long struggle with stomach cancer, her family said. She was 80. During her lengthy career in advertising, Wyse raised the glass ceiling for other working women while counseling clients from American Express to Revlon to one-time Cleveland Mayor Carl Stokes. She created the advertising slogan that propelled Smucker’s from a small Orrville, Ohio, jam and jelly business into an international brand. Her suggestion that a small chain of stores try a new name — Bed, Bath & Beyond — helped expand that business into a retail heavyweight.