http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner?cid=exrss-Phoenix-Social-Media-Examiner en-us Wed, 10 Feb 2010 05:59:53 -0700 Sun, 22 Nov 2009 21:51:24 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m11d22-Deep-in-the-heart-of-text-is--mobile-texting-made-easy?cid=exrss-Phoenix-Social-Media-Examiner  There was a time … early on in the social media revolution … that mobile text messaging was the promising new medium that would revolutionize advertising and render other forms of customer communication obsolete. Everything would ... social media Rethinc Advertising Mobile Texting Sun, 22 Nov 2009 21:51:24 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m11d22-Deep-in-the-heart-of-text-is--mobile-texting-made-easy?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m10d29-O-what-a-tangled-web-we-weave?cid=exrss-Phoenix-Social-Media-Examiner Building a website is a lot like remodeling your kitchen. Typically … it takes longer than expected, unplanned changes take place and the whole damn thing falls short of expectations leaving everybody pissed off at each other. I know this b... Rethinc Advertising Search web development SEO Thu, 29 Oct 2009 16:56:45 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m10d29-O-what-a-tangled-web-we-weave?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m10d7-Free-set-of-steak-knives-with-your-social-media-purchase?cid=exrss-Phoenix-Social-Media-Examiner As an ad agency owner I pretty much get asked (or ask) ‘How much is it going to cost?’ on average about 6 times a day (not counting lunch). Those of you preparing your social media pajama party are probably thinking the very same thing. S... social media Rethinc Advertising Personal Branding Twitter Facebook Wed, 07 Oct 2009 23:43:36 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m10d7-Free-set-of-steak-knives-with-your-social-media-purchase?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d28-How-Facebook-is-like-sex-with-Sting?cid=exrss-Phoenix-Social-Media-Examiner Let’s just say you’re a business owner and you’ve made your way out of the lead cave and decided it’s time to make your company a Facebook page. You’re feeling pretty good about yourself now that you’ve modern... social media Rethinc Advertising Facebook Mon, 28 Sep 2009 10:26:44 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d28-How-Facebook-is-like-sex-with-Sting?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d13-Facebook-uber-alles-?cid=exrss-Phoenix-Social-Media-Examiner I got into one of those uppity pseudo intellectual conversations the other day with one of those guys with a French accent who smoked flavored European cigarettes and drank expensive carbonated water out of a bottle. He was railing on and on about ho... social media Rethinc Advertising Facebook Sun, 13 Sep 2009 23:44:18 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d13-Facebook-uber-alles-?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d2-Get-your-search-on?cid=exrss-Phoenix-Social-Media-Examiner I can’t tell you the last time a yellow pages directory actually made it inside of my house. My best guess is that Clinton was president, my daughters didn’t wear makeup and I was driving a mini-van. The internet and more particularly the... Rethinc Advertising Search Wed, 02 Sep 2009 23:55:22 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m9d2-Get-your-search-on?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m8d16-Social-Media--its-part-of-this-nutritious-breakfast?cid=exrss-Phoenix-Social-Media-Examiner   As a kid … almost every morning I would pour myself a bowl of my favorite cereal and proceed to read the box. Without exception every single brand of cereal included a picture of said cereal surrounded by orange juice, toast, a gla... social media Rethinc Advertising Twitter Sun, 16 Aug 2009 23:49:15 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m8d16-Social-Media--its-part-of-this-nutritious-breakfast?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m8d3-Taking-the-high-road-with-new-media-?cid=exrss-Phoenix-Social-Media-Examiner I was really hoping that this time things would be different. That the nature of digital media (analytics, open rates and data capture) will keep us from using false claims and misleading statements  in order to secure a clients marketing dollar... social media Rethinc Advertising Facebook Mon, 03 Aug 2009 23:48:52 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m8d3-Taking-the-high-road-with-new-media-?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m7d22-Facebook-at-your-service?cid=exrss-Phoenix-Social-Media-Examiner It’s exciting to see social media come of age. It’s even more exciting to be a part of it … but like any worthwhile journey we are not there yet … it will take time for the advertising community to seek and embrace new ways ... Facebook Wed, 22 Jul 2009 22:46:44 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m7d22-Facebook-at-your-service?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m7d11-Making-time-for-social-media?cid=exrss-Phoenix-Social-Media-Examiner It’s an ‘exciting’ time to be working in advertising … at least that’s the word my therapist tells me to use. I mean really … the rapid change combined with the new product rollouts are enough to make me want to ... social media Rethinc Advertising Facebook Sat, 11 Jul 2009 01:22:40 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m7d11-Making-time-for-social-media?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d28-Building-your-personal-brand-with-Facebook?cid=exrss-Phoenix-Social-Media-Examiner I hate to draw lines in an industry that has yet to really define itself but I feel compelled to provide some follow up to an article I wrote some time ago on personal branding … more specifically on how a properly utilized LinkedIn page can e... Facebook Sun, 28 Jun 2009 19:32:12 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d28-Building-your-personal-brand-with-Facebook?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d24-All-a-twitter-?cid=exrss-Phoenix-Social-Media-Examiner  The great race to monetize social media is in full swing. Market conditions are ripe for a hero and advertising professionals are desperately seeking their knight in shining armor. Facebook, LinkedIn, and Twitter are all vying for your advertis... social media Rethinc Advertising Twitter Wed, 24 Jun 2009 01:10:43 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d24-All-a-twitter-?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d14-Building-your-personal-brand?cid=exrss-Phoenix-Social-Media-Examiner Media professionals and business owners alike recognize the value of branding … the engine that drives consumer buying habits, differentiates you from the competition and defines your market reputation. Social marketing allows for a whole diff... J.D. Gershbein Personal Branding Sun, 14 Jun 2009 10:34:30 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d14-Building-your-personal-brand?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d7-Putting-the-social-in-social-media?cid=exrss-Phoenix-Social-Media-Examiner Social media and its development as an advertising platform have created a unique business climate that has an abundant amount of collaboration. The platforms themselves allow for dynamic information sharing and dialogue between parties that sha... social media J.D. Gershbein Rethinc Advertising Sun, 07 Jun 2009 16:34:55 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m6d7-Putting-the-social-in-social-media?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d28-Whats-on-after-this?cid=exrss-Phoenix-Social-Media-Examiner The TV advertising world is undergoing what I believe is the beginning of a significant change. Collectively … they are coming off years of prosperity and dominance in the electronic media landscape.  Now…for the first time since i... Thu, 28 May 2009 23:35:14 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d28-Whats-on-after-this?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d19-Social-media-BC?cid=exrss-Phoenix-Social-Media-Examiner Social media as we know it is the latest and greatest way for people to communicate. Much has been said on how to maximize its effectiveness and broaden its appeal to the marketing community. Many of us in the marketing world look at social media as ... Tue, 19 May 2009 22:49:36 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d19-Social-media-BC?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d16-Business-Blogging-101?cid=exrss-Phoenix-Social-Media-Examiner Much has been written on how to use blogging to as vehicle for expanding your business. In fact, most of what has been written has been done in just what are talking about here…blogs. As with anything this new and popular there is a fair amoun... Sat, 16 May 2009 20:10:50 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d16-Business-Blogging-101?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d12-Mission-possibleadvertising-in-a-changing-marketplace?cid=exrss-Phoenix-Social-Media-Examiner If just in the case that you are really paying attention to my so called expert opinions on social media or even marketing in general please know this. No one…not even Mr. Satchi himself is really an expert. Now more than ever marketing is an ... Tue, 12 May 2009 23:54:14 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d12-Mission-possibleadvertising-in-a-changing-marketplace?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d3-Twitterpated?cid=exrss-Phoenix-Social-Media-Examiner I just went to my Twitter account to see just what’s happening in everyone’s favorite new form of social media. Trending topics included the Celtics Bulls game, Wolverine, Jonas, the Kentucky Derby and of course… everyone’s f... Sun, 03 May 2009 16:07:43 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m5d3-Twitterpated?cid=exrss-Phoenix-Social-Media-Examiner http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m4d26-Monetizing-social-media--or-I-will-tweet-for-change?cid=exrss-Phoenix-Social-Media-Examiner  I certainly don't think it's a bad thing that American business is scratching its collective head trying to figure out how it can tap into the vast audiences that use social media. Couple this with some of the other issues that plague 'traditio... Sun, 26 Apr 2009 21:42:21 -0700 http://www.examiner.com/x-8700-Phoenix-Social-Media-Examiner~y2009m4d26-Monetizing-social-media--or-I-will-tweet-for-change?cid=exrss-Phoenix-Social-Media-Examiner