http://www.examiner.com/x-8114-Internet-Business-Examiner?cid=exrss-Internet-Business-Examiner en-us Wed, 30 Dec 2009 11:37:31 -0700 Mon, 28 Dec 2009 09:01:21 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d28-Who-is-the-ideal-client-for-your-Internet-business?cid=exrss-Internet-Business-Examiner Copywriter Cathy Goodwin in a recent ezine article posed the question whether your Web site is “fuzzy about your ideal clients.” Her premise is that visitors to your Web site need to know immediately whether what you have on offer pert... effective internet marketing websites Mon, 28 Dec 2009 09:01:21 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d28-Who-is-the-ideal-client-for-your-Internet-business?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d27-Attentiongrabbing-phrases-help-get-comments-on-your-blog-posts?cid=exrss-Internet-Business-Examiner Joan Stewart, known as The Publicity Hound, at the end of each year graciously offers her best publicity tips of the past year in an ebook that can be shared with everyone. Below is Joan's tip form March 10, 2009. and at the end of the ar... Online marketing Sun, 27 Dec 2009 10:35:12 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d27-Attentiongrabbing-phrases-help-get-comments-on-your-blog-posts?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d24-Internet-business-2010-will-be-the-year-of-the-video?cid=exrss-Internet-Business-Examiner I made a prediction the other day that 2010 will be the year of the video for Internet marketing.  I truly believe that more and more people will take the opportunity to use video to engage with their prospective customers/clientele. Stil... Online marketing Video marketing Thu, 24 Dec 2009 09:06:14 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d24-Internet-business-2010-will-be-the-year-of-the-video?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d22-Alternatives-to-a-Web-site-or-blog-when-you-first-start-marketing-on-the-Web?cid=exrss-Internet-Business-Examiner You want to start using the Web for marketing your business although you don’t yet have a Web site or blog. While you should definitely have one (or both) of these, there are other ways that you can “publish” information on your ... Online marketing Tue, 22 Dec 2009 09:05:35 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d22-Alternatives-to-a-Web-site-or-blog-when-you-first-start-marketing-on-the-Web?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d20-Internet-business-Using-Twitter-for-cause-marketing?cid=exrss-Internet-Business-Examiner If you are using Twitter to promote your brand, book or business, you do not want to be a one-note Twitter participant. Twitter is NOT the place to exclusively push your own brand, book or business. It’s a good idea to demonstrate that ... Online reputation Online business Online marketing Twitter Sun, 20 Dec 2009 10:08:53 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d20-Internet-business-Using-Twitter-for-cause-marketing?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d17-The-Toilet-Paper-Entrepreneur-uses-Internet-marketing-to-sell-his-book?cid=exrss-Internet-Business-Examiner I finally bought Mike Michalowicz’s book “The Toilet Paper Entrepreneur” about launching a business.  After all, I’ve been submitting tips to his blog post wrap-ups and I’ve gotten lots of clever emails from him as ... effective internet marketing websites Online marketing Internet marketing course Thu, 17 Dec 2009 08:49:45 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d17-The-Toilet-Paper-Entrepreneur-uses-Internet-marketing-to-sell-his-book?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d15-Announcing-a-contest-for-whose-Twitter-profile-needs-the-most-help?cid=exrss-Internet-Business-Examiner In my opinion a business’s or person’s Twitter profile is the most important arena on this microblogging social media site. If set up effectively with a good profile photo, well-considered username, etc. the profile can enhance so... Twitter Tue, 15 Dec 2009 08:55:11 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d15-Announcing-a-contest-for-whose-Twitter-profile-needs-the-most-help?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d13-New-Years-resolutions-for-Internet-business-people?cid=exrss-Internet-Business-Examiner I’ve been getting email marketing messages about business planning for 2010. Some are filled with hype about how much money I could make in only 30 days. Others are about identifying my inner or outer goals. While I personally believe t... Online business Sun, 13 Dec 2009 09:44:57 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d13-New-Years-resolutions-for-Internet-business-people?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d10-Cathy-Goodwin-writes-about-champagne-Web-design-on-a-beer-budget?cid=exrss-Internet-Business-Examiner You can tell that Cathy Goodwin is a terrific copywriter just by the title she gave a recent article she wrote: “Online Copywriting for Service Professionals: Champagne Web Design on a Beer Budget.” I know the title hooked me. Fir... effective internet marketing websites Thu, 10 Dec 2009 09:15:34 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d10-Cathy-Goodwin-writes-about-champagne-Web-design-on-a-beer-budget?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d8-What-does-it-mean-to-give-value-in-order-to-create-Internet-business-relationships?cid=exrss-Internet-Business-Examiner I read Internet marketing and Internet business material continually, and one of the most frequent phrases I see can be summed up as: “Give value to your prospective customers.” What does this mean? The first thing it means i... Online reputation Online business Online marketing Tue, 08 Dec 2009 09:08:57 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d8-What-does-it-mean-to-give-value-in-order-to-create-Internet-business-relationships?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d6-Blog-to-help-others-while-creating-relationships-for-your-own-business?cid=exrss-Internet-Business-Examiner In the old days before the advent of Internet marketing, you usually thought of other businesses as either your competition or not worth thinking about. The concept of how you could help these other businesses or organizations and thus help yourse... Effective business blogging Sun, 06 Dec 2009 10:28:31 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d6-Blog-to-help-others-while-creating-relationships-for-your-own-business?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d3-Have-you-overlooked-Internet-business-opportunities-of-your-own?cid=exrss-Internet-Business-Examiner Many of us who have Internet businesses spend time checking out what other people are doing. Are there things we could do differently to expand our business? Are there new products or services we can offer? Yet I learned from viral marketing ... Online business Thu, 03 Dec 2009 09:26:47 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d3-Have-you-overlooked-Internet-business-opportunities-of-your-own?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d2-Do-you-know-the-difference-between-a-home-page-and-a-sales-letter?cid=exrss-Internet-Business-Examiner I’ve often discussed how important it is for your home page Web site to tell people instantly what you have on offer. If, for example, you are promoting a book, people need to know instantly when landing on your Web site’s home p... effective internet marketing websites Online business Online marketing Wed, 02 Dec 2009 09:43:15 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m12d2-Do-you-know-the-difference-between-a-home-page-and-a-sales-letter?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d29-Are-you-sharing-or-pretending-to-share-on-social-networking-sites?cid=exrss-Internet-Business-Examiner Social networking sites such as Twitter, Facebook and LinkedIn allow online and offline business owners to share information that their potential customers might appreciate. But there’s sharing and then there’s sharing. Here&rsqu... Social media Twitter Sun, 29 Nov 2009 10:17:19 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d29-Are-you-sharing-or-pretending-to-share-on-social-networking-sites?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d26-Twitter-caution-Do-not-overtweet?cid=exrss-Internet-Business-Examiner On my Site-Booster.com guest post “How to Use Twitter for Business Marketing” I received a comment from a person preferring Twitter to blogging because a tweet is much briefer than a blog post. And I absolutely agree that a benefit to ... Twitter Thu, 26 Nov 2009 11:05:40 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d26-Twitter-caution-Do-not-overtweet?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d24-Focused-blogging-to-promote-your-brand-book-or-business-online?cid=exrss-Internet-Business-Examiner If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something valuable to a Web site if you post articles several times a week – fresh content to let the search engines know your Web sit... Effective business blogging Tue, 24 Nov 2009 08:52:32 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d24-Focused-blogging-to-promote-your-brand-book-or-business-online?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d22-Internet-marketing--It-is-important-to-have-a-consistent-message-across-cyberspace?cid=exrss-Internet-Business-Examiner As you build your Internet presence for marketing your brand, book or business, you want to be very aware of how you are presenting yourself to different audiences. On LinkedIn the information asked for supports a professional image. Thus wha... Online reputation effective internet marketing websites Social media Twitter Sun, 22 Nov 2009 09:48:41 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d22-Internet-marketing--It-is-important-to-have-a-consistent-message-across-cyberspace?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d20-Book-marketing-on-the-Web--Its-not-your-grandmothers-book-marketing?cid=exrss-Internet-Business-Examiner I received an inquiry concerning an author who wants to do book marketing for her book. The author has a marketing degree from some years ago and believes that she still knows everything there is to know about marketing. In my reply I explain... Twitter Fri, 20 Nov 2009 09:08:55 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d20-Book-marketing-on-the-Web--Its-not-your-grandmothers-book-marketing?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d19-Twitter-profile-How-are-you-introducing-yourself-on-Twitter?cid=exrss-Internet-Business-Examiner Each day I check out the Twitter profiles of people who have started to follow me to determine if I want to follow back. And every time I click away from several of these profiles with a shake of my head. Did the person notice that the sideba... Twitter Thu, 19 Nov 2009 09:10:42 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d19-Twitter-profile-How-are-you-introducing-yourself-on-Twitter?cid=exrss-Internet-Business-Examiner http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d18-Effective-Web-site-home-page-copy-encourages-visitors-to-stick-around?cid=exrss-Internet-Business-Examiner A Web site’s home page is the most important real estate of that site. What copy you put on that home page often determines whether a visitor to the site will stick around for a few seconds to see what you have on offer – or instead im... effective internet marketing websites Wed, 18 Nov 2009 09:16:34 -0700 http://www.examiner.com/x-8114-Internet-Business-Examiner~y2009m11d18-Effective-Web-site-home-page-copy-encourages-visitors-to-stick-around?cid=exrss-Internet-Business-Examiner